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Where's Your WOW?:
16 Ways to Make Your Competitors
Wish They Were You!
by Rick Frishman and Robyn Freedman
Spizman
Find the WOW
that turns attention into money, profits, and career advancement.
To achieve business success, it's important to have a quality
product or service. But it's also vital to have the WOW
factor: that indefinable "something" that makes
you really stand out. This fast, fun, and exciting handbook
lays down the law when it comes to wowing customers and clients-sixteen
laws, in fact, delivered in short, sweet, super-accessible
bites that propel readers to staggering heights of success.
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Hardcover: 192 pages
Publisher: McGraw-Hill; 1 edition (April 18, 2008)
Language: English
ISBN: 0071545190 |
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Author 101 Bestselling Book
Proposals: The Insider's Guide to Selling Your Work
by Rick Frishman and Robyn Freedman
Spizman
From
the PR genius of Rick Frishman and the publishing acumen of
Robyn Spizman comes a new series of instructional books to
help beginning writers navigate the crowded publishing marketplace.
The Author
101 series offers an all-in-one publishing curriculum
for anyone who has ever wanted to turn a good idea into a
Bestseller. Featuring lessons from top agents, authors, editors,
PR, marketing and sales professionals, Author 101 provides
an entire education on the publishing process-in a straight-to-the-point,
easy-to-read format.
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Paperback: 256 pages
Publisher: Adams Media Corporation (November, 2005)
ISBN: 1593374127 |
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Author 101 Bestselling Secrets from
Top Agents:
by Rick Frishman and Robyn
Freedman Spizman
You're passionate about your book.
You're determined to get it published, but you just can't
seem to do it by yourself. You need an ally. You need a champion.
You need an agent. Enter Rick Frishman and Robyn Freedman
Spizman, with this second volume in the AUTHOR 101 series.
In Bestselling Secrets from Top Agents, writing gurus Rick
and Robyn reveal what makes a good agent, what a good agent
will and won’t do for you, and how to find the right type
of agent - not just for your first book, but for your entire
career.
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Paperback: 304 pages
Publisher: Adams Media Corporation (January, 2006)
ISBN: 1593374178 |
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Author 101 Bestselling Nonfiction: The
Insider's Guide to Making Reality Sell
by Rick Frishman and Robyn
Freedman Spizman
They say everyone has a book in them-and
this insider's guide to nonfiction publishing will help readers
everywhere write and sell that book. Rick Frishman and Robyn
Freedman Spizman bring their tremendous publishing acumen,
experience, and connections to the forefront in the latest
addition to this phenomenal must-have reference set.
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Paperback: 256 pages
Publisher: Adams Media Corporation (July, 2006)
ISBN: 1593375255 |
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Author 101 Bestselling Book Publicity:
The Insider's Guide to Promoting Your Book--and Yourself
by Rick Frishman and
Robyn Freedman Spizman
From the marketing genius of Rick
Frishman and the publishing acumen of Robyn Freedman Spizman
comes the next book in the most comprehensive writing reference
set on the market. These masters of promotion and publicity
take readers behind the scenes, showing them how to work with
publishers and agents to market their books the best way possible.
This comprehensive guide offers advice and insight about every
stage of the publishing world.
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Paperback: 265 pages
Publisher: Adams Media Corporation (May, 2006)
ISBN: 1593375247 |
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Guerrilla Publicity:
Hundreds
of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars
by Jay Conrad
Levinson, Rick Frishman, Jill Lublin
The PR bible for a new decade, Guerrilla
Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales
for Minimum Dollars is a guide for self-promoters to
increase their product's visibility. Authors Jay Conrad Levinson,
Rick Freshman, Jill Lublin and Mark Steisel methodically explain
strategies to help stir up interest, whether one is pitching
a story or offering to take wedding photos.
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Paperback: 304 pages
Publisher: Adams Media Corporation (June 1, 2002)
ISBN: 1580626823
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Guerrilla Marketing for Writers:
100 Weapons to Help You
Sell Your Work
by Jay Conrad Levinson, Rick
Frishman, Michael Larsen
HarperCollins publishes 1,200 books
a year, according to the authors of Guerrilla
Marketing for Writers, s there a snowball's chance
in hell that their publicity department can adequately promote
all of them? Of course not. Don't let someone else's publicity
department drop the ball when it comes to your book. Guerrilla
Marketing's 100 weapons for selling your work range
from creating media kits and promotional calendars to appearing
at book-group discussions and fundraisers.
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Paperback: 292 pages
Publisher: Writer's Digest Books (October 1, 2000)
ISBN: 089879983X
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Rick Frishman's Tapes: How
to Get on Oprah... and Other PR Secrets
SIX AUDIO CASSETTES In
"How to Get on Oprah"
You'll learn:
Why publicity is 100 times better than advertising.
Working with a PR firm for maximum effectiveness
Creating a line of back-end products
The 6 words every author wants to hear, but very few do.
How to become an author in 5 easy steps and in less that
90
Getting on Oprah: how do you do it and when you should
go after it.
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6 Audio Cassettes
Publisher: FME Publishing, Inc.
ISBN: 0972011900
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Networking Magic:
Find the Best - from Doctors,
Lawyers, and Accountants to Homes, Schools, and Jobs
by Rick Frishman, Jill Lublin
Networking
Magic shows readers how to effectively and efficiently
use networking as a tool for quickly reaching professional
and personal goals. Networking is the process of building
and maintaining relationships. That means developing a team
to support efforts that reach your respective goals and those
of network team members. It means forging bonds, sharing information,
and connecting with people with common objectives and interests
who generously give to one another.
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Paperback: 288 pages
Publisher: Adams Media Corporation; (September 1, 2004)
# ISBN: 1593370202 |
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Make It Memorable:
An A-Z Guide to Making
Any Event, Gift or Occasion... Dazzling!
by Robyn Freedman Spizman
ILearn How to Make Any Occasion Shine!
Have you ever attended a party so clever it had you talking
for days? Or received an invitation that made you feel like
royalty? Were you ever given a gift so "you" that you never
forgot it? Make It Memorable
is an A to Z thematically organized resource for making the
most of every special occasion and highlighting the little
things in life. Gift-giving expert Robyn Spizman has packed
Make It Memorable with
the most creative ideas under the sun for enlivening every
party, event, and occasion with a touch of pizzazz.
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Paperback: 240 pages
Publisher: St. Martin's Griffin (September 9, 2004)
Language: English
ISBN: 031232846X |
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The Giftionary:
An A-Z Reference Guide
for Solving Your Gift-Giving Dilemmas... Forever!
by Robyn Freedman Spizman
This expansive and inspired A-Z gift-giving
resource comes from the most recognizable expert around. For
over two decades, Robyn Spizman has appeared on NBC's Atlanta
affiliate in a popular segment called 'Been There, Bought
That,' and she's featured on national TV every major holiday
and special occasion. Spizman's innovative guide is bursting
with creative ideas for finding the perfect gift for any occasion
and in every price range.
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Paperback: 176 pages
Publisher: St. Martin's Griffin; 1 edition (May 20,
2003)
Language: English
ISBN: 0312311907 |
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Take This Book to Work:
How to Ask for (and Get)
Money, Fulfillment, and Advancement
by Robyn Freedman Spizman
and Tory Johnson
Take
This Book to Work identifies questions that every
woman should master in order to get what she wants in the
workplace. Jam-packed with expert advice on each question,
this book is a powerful tool and will help any woman with
questions like:
- How to ask for the things you really want
- How to tailor your body language and voice
- Which details will best support your request
- What not to ask and why
- And so much more!
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Paperback: 272 pages
Publisher: St. Martin's Griffin; Reprint edition (August
21, 2007)
Language: English
ISBN: 0312358865 |
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Women For Hire
by Robyn Freedman Spizman
and Tory Johnson
Readers will get the straight-arrow
advice they need to get a job. Women
For Hire identifies specific ways for job-seekers
to maximize their search efforts and secure a great new
job. Readers will learn:
- Networking Necessities for the Shy to the Gutsy
- The Truth About Job Functions
- Real Answers to Resume Dilemmas
- Smart Interview Strategies
- One-Minute Mess-Ups to Avoid at All Costs
- Tips on Negotiating Salary and Benefits
- Overcoming Obstacles Faced by Women Job Seekers
- How to Keep Your Job Once You Land It
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Paperback: 320 pages
Publisher:Perigee
Language: English
ISBN: 0399528105 |
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The Thank You Book:
Hundreds of Clever, Meaningful,
and Purposeful Ways to Say Thank You
by Robyn Freedman Spizman
Available again in a freshly redesigned
edition, The Thank You Book
teaches you what to say and how to say it in more unique and
clever ways than you've ever imagined, showing how to send
a heartfelt thank you for any occasion.
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Hardcover: 128 pages
Publisher: Active Parenting; 2 edition (February 25,
2004)
Language: English
ISBN: 1563526514 |
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When Words Matter Most
by Robyn Freedman Spizman
This book explores the art of finding
the right words and actions at the right time--an invaluable
handbook for expressing compassion, kindness, caring, and
congratulations to friends and family, neighbors and colleagues,
and anyone else who touches your life. Spizman focuses on
how to use words wisely and well in both difficult and joyful
times, allaying the common fear people have of appearing foolish
or inadequate when they want their words to make a difference.
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Hardcover: 128 pages
Publisher: Crown; 1st edition (September 17, 1996)
Language: English
ISBN: 0517704064 |
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Questions to Bring You Closer to
Dad:
100+ Conversation Starters
for Fathers and Children of Any Age!
by Robyn Freedman Spizman and
Stuart Gustafson
What is his favorite picture of himself?
Who is his best friend? In Questions
to Bring You Closer to Dad, authors Stuart Gustafson
and Robyn Freedman Spizman have carefully selected compelling
and thought-provoking questions designed to spark meaningful
discussion with--and to gain a deeper understanding of--the
man you call "Dad." Inside, you'll also find out how to gather
and record these memories not only for this generation, but
for generations to come.
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Paperback: 196 pages
Publisher: Adams Media Corporation (April 2007)
Language: English
ISBN: 1598692828 |
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Love Is the Killer App: How
to Win Business and Influence Friends
by Tim Sanders
Is love really all you need? Tim Sanders,
director of Yahoo's in-house think tank, believes love is
the crucial element in the search for personal and professional
success. In Love Is the Killer App he explains why. Sander's
advice is to be a "lovecat," which despite the cutesy moniker
is his sincere and surprisingly practical prescription for
advancement both inside and outside the office.
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Hardcover: 224 pages
Publisher: Crown Business; 1st edition (February 5,
2002)
Language: English
ISBN:060960922X
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The Fred Factor:
How passion in your work
and life can turn the ordinary into the extraordinary
by Mark Sanborn
Seize the
chance to be extraordinary. Who has made the biggest difference
in your life? Whose words and actions have uplifted and motivated
you to excel? Chances are it was someone like Fred the postman--so
outstanding in his service that Mark Sanborn realized this
mail carrier could be an example for any person wanting to
be extraordinary.
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Hardcover: 128 pages
Publisher: Currency; 1 edition (April 20, 2004)
Language: English
ISBN:0385513518 |
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Breakthrough Thinking: Strategies
for Winning Big in Business
(Your Coach in a Box) [AUDIOBOOK]
[UNABRIDGED] (Audio CD)
by Denis Waitley
From boardrooms
to locker rooms, classrooms to living rooms, Dr. Denis Waitley
has taught the principles of thought and behavior that his
listeners can use in their organizations, their careers and
their personal lives. His word pictures of optimism, core
values, motivation, and resiliency, have become indelible
and legendary in their positive impact on society. Waitley
quickly wins over his audiences regardless of their socioeconomic
makeup, male and female alike, with his humor, unassuming
sincerity and step-by-step approach to professional and personal
excellence.
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Audio CD
Publisher: Your Coach in a Box; Unabridged edition (August
20, 2007)
Language: English
ISBN:1596590998 |
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Ask and You Will Succeed:
1001 Ordinary Questions to
Create Extraordinary Results
(Ask and You Will Succeed)
by Ken D. Foster
Are you
experiencing the life you deserve? If you have been asking
the wrong questions and getting nowhere, take a new look at
what you can accomplish by asking the right questions... Fulfill
your deepest dreams, unlock your creativity, manifest unending
success, create wealth in all areas of life, shortcut your
journey to success. The insightful, probing questions contained
in this book will lead you to understand and create your uniquely
personal roadmap to the life you most want.
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Hardcover: 320 pages
Publisher: Shared Vision Publishing; 2nd edition (June
5, 2003)
Language: English
ISBN:097260300X |
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Sell the Feeling:
The 6-Step System that Drives
People to Do Business with You
by Larry Pinci & Phil
Glosserman
People
buy based on feelings. Likewise, they decide who to do business
with based on feelings. Great salespeople have a natural ability
for inspiring the feelings that motivate people to buy. Now,
anyone whose business development depends on their ability
to influence others can learn these skills. Sell the Feeling
shows salespeople and professionals how to close more business
by creating the feelings their prospects need to decide to
do business with them.
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Paperback: 176 pages
Publisher: Mindworks Media; First edition (November
27, 2006)
Language: English
ISBN:0978765303 |
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The Power of Nice: How to Conquer the Business World With
Kindness
by Linda Kaplan Thaler
& Robin Koval
Linda
Kaplan Thaler and Robin Koval have moved to the top of the
advertising industry by following a simple but powerful philosophy:
it pays to be nice. Where so many companies encourage a dog
eat dog mentality, the Kaplan Thaler Group has succeeded through
chocolate and flowers. In The Power of Nice, through their
own experiences and the stories of other people and businesses,
they demonstrate why, contrary to conventional wisdom, nice
people finish first.
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Hardcover: 144 pages
Publisher: Currency; 1 edition (September 19, 2006)
Language: English
ISBN:0385518927 |
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The Savage Number: How Much Money Do You Need to Retire
by Terry Savage
Nationally
known personal finance expert, Terry Savage, shows readers
how to find the answers to their retirement questions. The
Savage Number provides the hands-on techniques to plan
a successful, satisfying retirement. Savage takes readers
beyond "guesstimates" and wishful thinking. The process guides
readers through the critical decisions about how to invest
their retirement money—and how much they can withdraw
to live on—so their money lasts their entire lifetime!
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Paperback: 272 pages
Publisher: Wiley; New Ed edition (February 9, 2007)
Language: English
ISBN:0470067748 |
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Guerrilla Marketing, 4th edition:
Easy and Inexpensive Strategies
for Making Big Profits from Your Small Business
by Jay Conrad Levinson
When Guerrilla
Marketing was first published in 1983, Jay Levinson
revolutionized marketing strategies for the small-business
owner with his take-no-prisoners approach to finding clients.
Based on hundreds of solid ideas that really work, Levinsons
philosophy has given birth to a new way of learning about
market share and how to gain it. In this completely revised
and expanded fourth edition, Levinson offers a new arsenal
of weaponry for small-business success in the next century.
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Paperback: 384 pages
Publisher: Houghton Mifflin; 4 Upd Exp edition (May
22, 2007)
Language: English
ISBN:0618785914 |
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Lead Like Jesus:
Lessons from the Greatest
Leadership Role Model of All Time
by Ken Blanchard
With simple yet profound principles from the life of Jesus,
and dozens of stories and leadership examples from his life
experiences, veteran author, speaker and leadership expert
Ken Blanchard guides readers through the process of discovering
how to lead like Jesus. He describes it as the process of
aligning two internal domains-the heart and the head-and two
external domains, the hands and the habits. These four dimensions
of leadership form the outline for this very practical and
transformational book.
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Paperback: 256 pages
Publisher: Thomas Nelson (March 13, 2007)
Language: English
ISBN:0849918723 |
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Long Life and Good Days
by Les Brown
This book invites the reader to see God's intention of living
longer and more beneficial lives on this earth. "Life extenders"
are available transforming our desert lives into Eden living.
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Paperback: 112 pages
Publisher: Xulon Press (June 17, 2005)
Language: English
ISBN:1597812528 |
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Street-Smart Advertising: How to Win
the Battle of the Buzz
by Margo Berman
Even the most creative mind needs stimulation. The more inventive
pieces it takes in, the more resources it has to draw from.
That's why many advertising creatives keep their own clip
files. Street-Smart Advertising
contains a plethora of examples designed to jump-start the
right side of the brain. It is packed with memorable uses
of new media, exciting on-strategy marketing, creative online
work, insightful quotes by giants in the advertising industry,
and exercises to strengthen creative thinking.
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Paperback: 250 pages
Publisher: Rowman & Littlefield Publishers, Inc. (September
28, 2006)
Language: English
ISBN:0742541371 |
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The Starbucks Experience: 5 Principles
for Turning Ordinary Into Extraordinary
by Joseph Michelli
The Starbucks Experience
contains a robust blend of home-brewed ingenuity and people-driven
philosophies that have made Starbucks one of the world's "most
admired" companies, according to Fortune magazine. With unique
access to Starbucks personnel and resources, Joseph Michelli
discovered that the success of Starbucks is driven by the
people who work there-the "partners"-and the special experience
they create for each customer.
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Hardcover: 208 pages
Publisher: McGraw-Hill; 1 edition (September 14, 2006)
Language: English
ISBN:0071477845 |
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The Origin of Brands:
How Product Evolution Creates
Endless Possibilities for New Brands
by Al Ries & Laura
Ries
What Charles Darwin did for biology, Al and Laura Ries do
for branding. In their exciting new book, The Origin of Brands,
the Rieses take Darwin's revolutionary idea of evolution and
apply it to the branding process. What results is a new and
strikingly effective strategy for creating innovative products,
building a successful brand, and, in turn, achieving business
success.
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Paperback: 320 pages
Publisher: Collins (September 27, 2005)
Language: English
ISBN:0060570156 |
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Career Warfare:
10 Rules For Building A Successful
Personal Brand and fighting to keep it
(Audio CD)
by David F. D'Alessandro
& Michele Owens
Book Description The best-selling author and CEO of Hohn Hancock
offers concrete advice on building a reputation that commands
respect, coping with office politics, and surviving the less-than-sane
aspects of any organization.
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Audio CD
Publisher: American Media International; Abridged edition
(May 30, 2005)
Language: English
ISBN:1932378553 |
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The Success Principles:
How to Get From Where You
Are to Where You Want to Be
by Jack Canfield & Janet Switzer
If there's
anyone qualified to write a self-help book on success, it's
Jack Canfield, who's worked his way from scraping by as a
teacher to holding a Guinness world record for having seven
books simultaneously on The New York Times¨ Best Sellers list.
As a coauthor of the Chicken
Soup for the Soul¨ series, he's sold more than 80 million
books. "All you have to do is decide what it is you want,
believe you deserve it, and practice the principles in this
book," he says, and success is yours.
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Hardcover: 512 pages
Publisher: HarperResource (December 28, 2004)
ISBN: 0060594888 |
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Jack Canfield's Key to Living the Law of Attraction:
A Simple Guide to Creating
the Life of Your Dreams
by Jack Canfield & D.D. Watkins
'Everything
you want is out there, waiting for you to ask. Everything
you want also wants you, but you have to take action to get
it. The universe wants you to succeed.' 'Jack Canfield Long
before co-creating the bestselling Chicken
Soup for the Soul series, Jack Canfield was already
teaching the ancient principles of the Law
of Attraction. Canfield has been consciously living
in harmony with this universal law for more than thirty years,
and his personal success is a testament to its power.
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Hardcover: 138 pages
Publisher: HCI (December 3, 2007)
Language: English
ISBN:0757306586 |
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Waiting for Your Cat to Bark?:
Persuading Customers When
They Ignore Marketing
by Bryan Eisenberg, Jeffrey
Eisenberg & Lisa T. Davis
The Eisenberg
brothers (Call to Action: Secret
Formulas to Improve Online Results) dub the guiding
principles behind their marketing consultancy "Persuasion
Architecture," but their methods have more in common with
Hollywood screenwriting. Observing that one message no longer
fits every audience, they create "personas" representing broad
consumer patterns, based on the types identified in the Keirsey
personality tests, renamed here as "methodical," "spontaneous,"
"humanistic" and "competitive" shoppers.
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Hardcover: 240 pages
Publisher: Thomas Nelson; Har/Com edition (June 13,
2006)
Language: English
ISBN:0785218971 |
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Diversity: Leaders Not Labels: A New Plan for a the 21st Century
by Stedman Graham
Entrepreneur
and consultant Graham offers advice to a broad spectrum of
minorities on developing the skills and talents necessary
to succeed in a marketplace that is beginning to recognize
the value of diversity. Drawing on his own personal experience,
his work as a consultant, and popular culture, Graham offers
observations on advancement of minorities in politics, business,
and entertainment.
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Hardcover: 256 pages
Publisher: Free Press (September 19, 2006)
Language: English
ISBN:0743234375 |
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Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath & Dan
Heath
IWhy do
some ideas thrive while others die? And how do we improve
the chances of worthy ideas? In Made to Stick, accomplished
educators and idea collectors Chip and Dan Heath tackle head-on
these vexing questions. Inside, the brothers Heath reveal
the anatomy of ideas that stick and explain ways to make ideas
stickier, such as applying the "human scale principle," using
the "Velcro Theory of Memory," and creating "curiosity gaps."
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Hardcover: 304 pages
Publisher: Random House; 1 edition (January 2, 2007)
Language: English
ISBN:1400064287 |
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Jump Start Your Brain
by Doug Hall & David
Wecker
Ideal
for inspiring marketers, artists, teachers, and anyone who
needs fresh ideas for work and home, Jump Start Your Brain
helps readers crank up both their cranium and career. Featuring
smart and creative methods for providing better leadership,
igniting sales and marketing, and realizing dreams with breakthrough
innovations, this book teaches time-tested practices that
generate creativity and innovation.
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Paperback: 288 pages
Publisher: Clerisy Press; Second Edition edition (March
28, 2007)
Language: English
ISBN:157860284X |
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How to Make the Rest of Your Life the
Best of Your Life
by Mark Victor Hansen &
Art Linkletter
Baby Boomer
Alert. Get ready for the next prime of your life! Today we're
living so much longer and more productively that age sixty
has truly become the new age forty-the prime of life when
our careers are in full swing, our minds are at their most
creative, and our passions burn their hottest. So how do we
ensure that our bodies remain fit, our minds alert and creative,
our finances stable-even growing-throughout our senior years?
TV icon Art Linkletter (incredibly active in several enterprises
at the age of 94) and Chicken
Soup for the Soul¨ cocreator Mark Victor Hansen team
up to show us how.
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Hardcover: 299 pages
Publisher: Thomas Nelson (July 17, 2006)
Language: English
ISBN:0785218904 |
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Impact: How to Get Noticed, Motivate
Millions, and Make a Difference in a Noisy World
by Ken McArthur
IHow can
one ordinary person make a difference in this noisy world?
Some people spread a simple message that is so compelling
that their voice is not solo for long. People rally around
their message and spread it like wildfire. Impact
reveals the key strategies used by some of the most influential
people in the world. These people create measurable and undeniable
impact on millions of people. The stories of these people
and ordinary people alike, illustrate vital strategies that
enable you to create your own legacy.
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Hardcover: 256 pages
Publisher: Career Press (May 1, 2008)
Language: English
ISBN:1564149978 |
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