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For Immediate Release
WHERE'S YOUR WOW?
16 Ways to Make Your Competitors Wish They Were You!
To achieve business success, it's important
to have a quality product or service. But it's also vital
to have the WOW factor: that indefinable "something"
that makes you really stand out. WOW happens when you and
your business, ideas, and abilities exist in that very small
zone called distinctive. You do something that's so fresh,
innovative, and impressive that you are memorable. And you
make it look effortless.
In WHERE'S
YOUR WOW?: 16 Ways to Make Your Competitors Wish They Were
You! (McGraw-Hill; May 2008; Hardcover: $19.95) entrepreneur,
author, and media personality Robyn
Freedman Spizman teams with super-publicist Rick
Frishman to offer a short format guide that teaches
readers how to create a 'personal electricity' that turns
attention into money, profits, and career advancement. Robyn
and Rick guide readers step-by-step using specific and lively
instruction layered with analogies and insights. Included
are stories and advice from the most successful and profitable
people and brands in the business.
The sixteen short chapters in WHERE'S
YOUR WOW? each focus on a law of WOW — a basic
principle for marketing yourself. The book is divided into
three parts:
- PART I: WHAT MAKES YOU
SPECIAL?
Find the qualities inside you that match a need in the
marketplace. Chapter 2's "You Gotta Have a 'Brand
Slam'" helps identify your WOW personal brand that breaks
through the masses and gains the mindshare of attention.
Look to Chapter 4 for inside secrets from the man who
sold the Brooklyn Bridge for help in finding your unique
edge Ð and sharpening it.
- PART II: OUTSTANDING, OUTRAGEOUS,
AND OUT OF THE BOX
Follow the elements of a sound business plan. Timing
is everything and you must keep it simple to have success.
Chapter 6 helps you prepare your elevator speech for the
most influential person in your industry who can make
your dreams come true. Tip: You must boil your message
down to one mind-grabbing sentence.
- PART III: WIRE YOURSELF
FOR SUCCESS
Are you staying hungry? Measuring your results?
The authors insist that Chapter 16's "Put People First"
is the most important law of all. People are the greatest
asset of any company or business. Compassion for others
and the ability to lift people up is essential to success.
In the end, that is all that counts.
WHERE'S
YOUR WOW? demonstrates that in marketing yourself,
as in life, every layer counts. Basic principles must be
applied to each layer, and the layers must work synergistically
to build momentum that becomes an unstoppable force. Readers
come away with a new way of looking at branding and a powerful
way of building their personal brand, whether for a product,
service, or themselves.
The book is presented in small stories
and memorable sound bytes, allowing readers to master one
idea before moving to the next. It can be read in a single
setting but is designed for easy reference. For
more information please visit wheresyourwow.com.
ABOUT THE AUTHORS
Robyn Freedman
Spizman is an award-winning author, successful entrepreneur,
and accomplished speaker who has written dozens of inspirational
and educational nonfiction books. As a veteran media personality
and consumer advocate, she has appeared repeatedly on NBC's
Today, CNN Headline
News, and is featured regularly on WXIA-TV (NBC) and WSTR-FM
(Star 94) in Atlanta. Her books and advice have been featured
extensively in the New York
Times, Cosmopolitan, Woman's Day, Family Circle, Redbook,
and USA Today. Robyn
has spent her career reporting on WOW products and helping
others find the WOW in their lives and work.
Rick Frishman
is publisher at Morgan James Publishing and the founder
of Planned Television Arts. He has been one of the leading
book publicists in America for over 30 years. Rick is the
coauthor of eight books and has appeared on hundreds of
radio shows and more than a dozen television shows nationwide
including Oprah and Bloomberg TV. He has also been featured
in the New York Times, Wall
Street Journal, Associated Press, Selling Power Magazine,
New York Post, and scores of other publications.
Rick is a sought-after lecturer on publishing and public
relations and the co-host of the popular radio show Taking
Care of Business.
WHERE'S
YOUR WOW?: 16 Ways to Make Your Competitors Wish They Were
You!
by Robyn Freedman Spizman and Rick Frishman;
McGraw-Hill; May 2008;
Hardcover: $19.95;
192 pages;
ISBN-10: 0-07-154519-0; ISBN-13: 978-0-07-154519-8.
For author interviews, artwork, or excerpt information,
please contact: Kenya Henderson, 212-904-3346, kenya_henderson@mcgraw-hill.com
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